Is this the Sony WM1-Series Walkman?

Sony will be launching two new Walkman models at IFA 2016 this year,  one being the updated the A-Series and the second the WM1 series.  This above image was sent to me by an anonymous user (thank you), it appears to be from a Sony China mini website or teaser site for IFA. 

Rumours has it that we should expect a high end pair of headphones, possibly replacing the MDR-Z7 or perhaps positioned above the Z7, a new high end Walkman and a new high end DAC to replace to PHA-3.  If this turns out to be correct, I feel this might be a niche product for devoted audiophiles because a setup like this could easily cost anywhere from 1500-2000 dollars.

Update: looks like that figure might be way too low, according to a user in the comments, the headphones may cost around 3000 USD, the Walkman 2000-3000 USD and the DAC up to 3000USD.  If these figures are correct then this will be easily the most expensive Walkman set up to date and out of range of the average Walkman audiophile.  Below is a larger image of the upcoming Walkman.

A teaser of the new high end headphones from Sony.

If this is too expensive for  anyone, there will always be the updated A-Series.  Below is the rest of the poster from the anonymous user, warning it is a large image.  It appears to have new text, so if anyone wishes to translate please a comment below, thanks.